FORD (CEM)
FORD (CEM)
Working directly with the Ford team, I led Art Direction and Graphic Design for the Consumer Experience Movement (CEM) and Ford Dealer Reward Program.
For CEM, I transformed the space into an immersive brand experience designed to help Ford franchise teams step into the customer mindset. I created custom patterns, modular graphic structures, environmental elements, and digital assets that brought key principles — Respect, Care, Patience, Honesty and Expertise — to life under Ford’s “Believe in Better” message.
For the Ford Dealer Reward Program, I developed creative and branded communications supporting Ford’s dealer network.
Commissioned by Ghost Robot.
Creative Director: Kirill Sudosa
